Surya Suresh Portfolio

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Viral Ventures: Designing a conversion-focused website for an AI video production agency

Interaction design for a B2B creative agency — translating service offerings into a clear, engaging web experience that drives enquiries.

Role

Interaction & Web Designer

Team

Client:Viral Ventures (US-based AI video agency)

Source

Upwork · Freelance

Timeline

4 weeks

Design Challenge

How to present a novel service (AI video production) in a way that feels premium and trustworthy — not gimmicky?

Interaction Design Decisions

Problem

Video content needs to feel dynamic

11:49 PM

Solution

Auto-playing video grid with hover interactions

11:50 PM

Problem

Process seems complex

12:01 PM

Solution

6-step numbered process section

12:02 PM

Problem

Trust gap for new service category

01:00 PM

Solution

Scrolling testimonial carousel

01:02 PM

and more decisions.

Outcome

20% increase in call bookings post-launch
Website launched and live at viralventures.framer.website

Clear conversion funnel from landing → contact form

Client feedback: "Surya is a professional and executed my project perfectly. Easy to communicate with and is great at his job. Highly recommend any client to work with him!"

Reflection

This project reinforced that interaction design for service businesses is about reducing uncertainty. Every design decision from the video grid to the process breakdown aimed to answer user questions before they had to ask.

· 10m read

· 10Min read

I solved a college problem I experienced, designed the brand and experience