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150+ orders in 3 months. A hyperlocal delivery experiment I designed and ran inside my college remote area.
150+ orders in 3 months. A hyperlocal delivery experiment I designed and ran inside my college remote area.
A self-initiated delivery service I founded for my college hostel. No app, no budget - just service design, personalised touches, and word-of-mouth growth.
A self-initiated delivery service I founded for my college hostel. No app, no budget - just service design, personalised touches, and word-of-mouth growth.
Role
Founder, Service Designer, Customer Experience
Team
5 friends (I led strategy and customer touchpoints)
Scale
Scale
250 students in college 150+ orders delivered
Duration
Duration
3 months (paused for exams)
It started with a complaint in my hostel corridor.
It started with a complaint in my hostel corridor.
I was living outside campus for my final year. No Instamart. No Zepto. Just... nothing.
I was living outside campus for my final year. No Instamart. No Zepto. Just... nothing.
250 students. One college. Zero quick delivery options. The nearest store was a 30-minute walk, and the big apps didn't serve our area. Everyone complained. I decided to do something about it.
250 students. One college. Zero quick delivery options. The nearest store was a 30-minute walk, and the big apps didn't serve our area. Everyone complained. I decided to do something about it.
What if we became the delivery? No app, no funding - just a group chat and five friends willing to hustle. I called it Quickie. Everyone loved it!
What if we became the delivery? No app, no funding - just a group chat and five friends willing to hustle. I called it Quickie. Everyone loved it!
The system was dead simple:
The system was dead simple:
THE DETAILS THAT MADE IT WORK
THE DETAILS THAT MADE IT WORK
But here's the thing — delivery is easy. Feeling cared for is what makes people come back.
So we designed every small moment.
But here's the thing — delivery is easy. Feeling cared for is what makes people come back.
So we designed every small moment.
The Sticker
The Sticker
Every order had a handwritten name sticker. Like Starbucks, but for your hostel snacks. People started posting photos.
Every order had a handwritten name sticker. Like Starbucks, but for your hostel snacks. People started posting photos.
The Surprise
The Surprise
Some orders had a free brownie. No reason. Just because. Word spread fast.
Some orders had a free brownie. No reason. Just because. Word spread fast.
We even delivered project deadlines(art supplies, brushes), Medicines with proper prescriptions, Print papers, Sanitary pads, and emergency items.
We even delivered project deadlines(art supplies, brushes), Medicines with proper prescriptions, Print papers, Sanitary pads, and emergency items.
The Incentive
The Incentive
Some orders had a free brownie. No reason. Just because. Word spread fast.
Some orders had a free brownie. No reason. Just because. Word spread fast.
Within weeks, Quickie became a thing.
Within weeks, Quickie became a thing.
THE TRACTION
THE TRACTION
200+
200+
Students
150+
150+
Orders
3
3
Months
₹0
Budget
No Instagram ads. No posters. Just good service and word of mouth.
No Instagram ads. No posters. Just good service and word of mouth.
THE LESSON
THE LESSON
