Go back
Go back
I spotted an opportunity in Swish and designed a Fit Mode feature. The brand's head of design validated the thinking.
I spotted an opportunity in Swish and designed a Fit Mode feature. The brand's head of design validated the thinking.
A UX exploration proposing a dual-mode system to enhance food discovery — balancing flexible everyday eating with health-first personalisation.
A UX exploration proposing a dual-mode system to enhance food discovery — balancing flexible everyday eating with health-first personalisation.
The Opportunity
The Opportunity
While exploring Swish, a health-conscious food delivery app, I identified an opportunity to deepen their personalisation model.
While exploring Swish, a health-conscious food delivery app, I identified an opportunity to deepen their personalisation model.
Observation: The app already had health-focused branding, but the experience treated all users the same, whether they wanted indulgent meals or strict nutrition tracking.
Observation: The app already had health-focused branding, but the experience treated all users the same, whether they wanted indulgent meals or strict nutrition tracking.
Question: What if Swish leaned further into personalised nutrition by letting users toggle between mindsets?
Question: What if Swish leaned further into personalised nutrition by letting users toggle between mindsets?
Design Proposal
Design Proposal
Redesigned Food Cards
Redesigned Food Cards
Validation
Validation
Motion design
Motion design
