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Viral Ventures: Designing a conversion-focused website for an AI video production agency
Viral Ventures: Designing a conversion-focused website for an AI video production agency
Interaction design for a B2B creative agency — translating service offerings into a clear, engaging web experience that drives enquiries.
Interaction design for a B2B creative agency — translating service offerings into a clear, engaging web experience that drives enquiries.
Role
Interaction & Web Designer
Team
Client:Viral Ventures (US-based AI video agency)
Source
Source
Upwork · Freelance
Timeline
Timeline
4 weeks
Design Challenge
Design Challenge
How to present a novel service (AI video production) in a way that feels premium and trustworthy — not gimmicky?
How to present a novel service (AI video production) in a way that feels premium and trustworthy — not gimmicky?
Interaction Design Decisions
Interaction Design Decisions
Problem
Problem
Video content needs to feel dynamic
Video content needs to feel dynamic
11:49 PM
11:49 PM
Solution
Solution
Auto-playing video grid with hover interactions
Auto-playing video grid with hover interactions
11:50 PM
11:50 PM
Problem
Problem
Process seems complex
Process seems complex
12:01 PM
12:01 PM
Solution
Solution
6-step numbered process section
6-step numbered process section
12:02 PM
12:02 PM
Problem
Problem
Trust gap for new service category
Trust gap for new service category
01:00 PM
01:00 PM
Solution
Solution
Scrolling testimonial carousel
Scrolling testimonial carousel
01:02 PM
01:02 PM
and more decisions.
and more decisions.
Outcome
Outcome
20% increase in call bookings post-launch
Website launched and live at viralventures.framer.website
Clear conversion funnel from landing → contact form
20% increase in call bookings post-launch
Website launched and live at viralventures.framer.website
Clear conversion funnel from landing → contact form
Client feedback: "Surya is a professional and executed my project perfectly. Easy to communicate with and is great at his job. Highly recommend any client to work with him!"
Client feedback: "Surya is a professional and executed my project perfectly. Easy to communicate with and is great at his job. Highly recommend any client to work with him!"
Reflection
Reflection
This project reinforced that interaction design for service businesses is about reducing uncertainty. Every design decision from the video grid to the process breakdown aimed to answer user questions before they had to ask.
This project reinforced that interaction design for service businesses is about reducing uncertainty. Every design decision from the video grid to the process breakdown aimed to answer user questions before they had to ask.
